In 2021, Craig embarked on a profound pilgrimage—a journey of self-discovery, spiritual exploration, and creative awakening. After retiring from his role as a pastor, Craig set out on a 30-day sabbatical that led him to the breathtaking landscapes of Sedona, Arizona.

During his 14-day sojourn in Sedona, Craig found himself immersed in the awe-inspiring beauty and spiritual energy of the Red Rocks. It was here that he experienced a profound sense of connection and purpose, igniting a spark of inspiration that would shape the path ahead.

Upon returning home, Craig found himself drawn back to Sedona, this time with his kids, family, and a group of artists in tow. Together, they journeyed to West Sedona, where they spent the remainder of 2021 immersed in a creative odyssey, making art and music that echoed the soul-stirring beauty of the desert landscape.

From the vibrant streets of Venice Beach to the tranquil shores of Carmel-by-the-Sea, our journey continued, each destination offering new insights, new inspirations, and new connections. And now, we find ourselves back in Sedona, where it all began—a testament to the transformative power of pilgrimage, creativity, and community.

At Sedona Elevated, our journey is far from over. As we continue to explore new horizons, push boundaries, and inspire change, we invite you to join us on this extraordinary adventure—a journey of discovery, connection, and limitless possibility. Welcome to the next chapter of our story. Welcome to Sedona Elevated.


### Our Dynamic Team: Pioneers in Innovation and Transformation

At Sedona Elevated, our team is more than just a group of individuals—we're pioneers in innovation, creativity, and transformation. With a collective vision to redefine the Sedona experience and beyond, we've embarked on a journey that pushes boundaries, challenges norms, and inspires profound change.

#### Meet Our Visionaries

Craig Rose - Trailblazing Founder: Craig Rose, also known as Craig Gross, stands at the helm of Sedona Elevated with a vision that transcends convention. From pioneering conversations around societal taboos to spearheading transformative projects in cannabis and wellness, Craig's leadership is marked by a relentless pursuit of innovation and authenticity.

Guy Rocourt - Cannabis Luminary: Guy Rocourt, CEO of Papa & Barkley, brings unparalleled expertise and vision to the table. With a career spanning over two decades in the cannabis industry, Guy has been instrumental in shaping the narrative around clean, crafted cannabis products. His commitment to quality and innovation has positioned Sedona Elevated as a trailblazer in the evolving world of cannabis.

Devynne Foote - Architect of Authentic Experiences: Devynne Foote, one of the creative forces behind Lonely Ghost, infuses every project with authenticity, passion, and soul. With a background rooted in sacred medicine and community building, Devynne's unique perspective enriches our offerings, creating experiences that resonate deeply with our audience.

Patricc Reed - Business Catalyst: Patricc Reed, a Marine Corps Veteran turned social entrepreneur and artist, brings a wealth of knowledge and experience to the team. From guiding and onboarding entrepreneurs to his artistic flair, Patricc's multifaceted approach adds depth and creativity to our ventures.

#### Our Collective Achievements

From launching successful initiatives like Ascend in Vegas to creating transformative experiences in Sedona and beyond, our team's collective achievements speak volumes about our dedication, creativity, and impact.

- Ascend in Vegas: Our groundbreaking initiative in Las Vegas set a new standard for immersive experiences, blending spirituality, community, and culture in innovative ways.

- Venice Pop-Ups: Our transformative journey from Sedona to Venice Beach marked the beginning of a new chapter in our collective vision, inspiring change and creativity wherever we go.

- Clean Crafted Cannabis: Our partnership with Guy Rocourt in Clean Crafted Cannabis represents a bold step towards redefining the cannabis industry, offering premium products that prioritize quality, cleanliness, and innovation. Our brands include Christian Cannabis, Christian CBD, Ascension, Diosa, Momma J Medicine, Mormon Meds, Latter-Day Leaf and The Devil’s Lettuce.

Join us as we continue to push boundaries, challenge norms, and inspire transformation. Whether you're seeking elevated experiences, holistic wellness, or meaningful connections, Sedona Elevated invites you to be part of our journey as we redefine the landscape of possibility and potential.

About Us

Weekly Signature Events!

Join us for our weekly signature events, including Past N9ne, our speak-easy pop-up venue, and everyday we bring the vibe to Happy Hour at Curaleaf Sedona, where you can enjoy live music, art exhibitions, and exclusive collaborations.

Explore Sedona Elevated Uptown HQ, our multimedia kiosk in Rollies Plaza, for event tickets, excursions, and exclusive merchandise.

Don't forget to check out our Local Friends & Finds guide for insider tips on the best of Sedona and enjoy exclusive discounts with Sedona Elevated.

Contact Us

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